Knowledge Process Outsourcing

February 8th, 2009

The evolution and maturity of the Indian BPO sector has given birth to yet another wave in the global outsourcing scene: KPO or Knowledge Process Outsourcing. The success in outsourcing business process operations to India has encouraged many firms to start outsourcing their high-end knowledge work as well. Cost savings, operational efficiencies, access to a highly talented workforce and improved quality are all underlying expectations in offshoring high-end processes to India. ... >>more

Search engine optimization (SEO)

February 8th, 2009

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the higher a site’s “page rank” (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing a... >>more

Cross Marketing

October 24th, 2008

skin-renew-2 The least expensive marketing campaign that an entrepreneur can do is cross marketing with local businesses. Take for example a local bakery. The bakery owner can approach a local dry cleaner and ask him if he would be willing to do cross marketing with each other business. Every dry clean customer will get a coupon for a discount at the bakery partner. ... >>more

For the post card and flyer subscribers

October 24th, 2008

Can any body share there opinion about the post card and flyer here?? ... >>more